B-Y-O-L
Build Your Own Luci: Solar Light Kit
Build Your Own Luci: Solar Light Kit
This product was MPOWERD’s first foray into the STEM market (science, technology, engineering, math) and is a completely modular and customizable solar light that teaches children ages 7-12 the basics and history behind the concepts that make it work. I lead ideation of the product, worked with the engineer and the factory to produce and launch this product in a quick 8 months. I also designed the packaging and produced content for ecomm, retail and social channels.
For the social content, we interviewed children about sustainable energy and solar power and released a series of teasers ahead of the official launch of the product in the fall of 2017. On social we targeted education administrators across channels. Our PR company cast a wider net still and we were able to garner Additionally we were able to secure a very positive review from a STEM toy reviewer which we leveraged in social and for PR. The launch was a roaring success with the product selling out of inventory withing the first two months of launch.
For the social content, we interviewed children about sustainable energy and solar power and released a series of teasers ahead of the official launch of the product in the fall of 2017. On social we targeted education administrators across channels. Our PR company cast a wider net still and we were able to garner Additionally we were able to secure a very positive review from a STEM toy reviewer which we leveraged in social and for PR. The launch was a roaring success with the product selling out of inventory withing the first two months of launch.
